a perfume wrapped with love

In a busy store filled with holiday spirit, our hero searches for the perfect gift wrap for a special perfume for his girlfriend, accompanied by his loyal dog. As he looks through various wrapping papers and gift bags, they change around him like dancers, displaying colors and patterns that capture the joy of giving. Each time he thinks he finds the right wrap, it changes again, showcasing the creativity of Super-Pharm's new wrapping line. The skilled dancers and special effects highlight the excitement of the season. With each transformation, he grows more confident in his search for the perfect wrap that reflects his feelings. Finally, he finds the ideal gift box—a mix of style and fun that shows his love. The scene ends with a touching moment as he presents the wrapped gift to his girlfriend, celebrating the spirit of giving and the magic of the holidays.

Translation:

Headline:"Super-Pharm presents: How do you wrap love?"

Narration: "Our new gift wraps, now in the perfume sale at Super-Pharm. Happy Holidays!"

The campaign's print and digital materials used a collage style to highlight the new wrapping line's colors and patterns. The design needed to showcase at least four different perfumes alongside the new wrapping paper. It was also important to clearly communicate a competitive sale price. The collage combines colors and textures to attract attention to both the perfumes and the wrapping designs. Each element is placed to create an exciting visual story that emphasizes the perfumes while focusing on the new packaging. This approach aims to boost brand recognition and engage consumers through appealing visuals and good pricing. The final result is a unified presentation that reflects the brand’s image and meets promotion goals effectively.

The line: A perfume wrapped with love. Starting at 99 shekel.

For this OOO part of the campaign, we covered the largest billboards on Tel Aviv's main highways with vibrant wrapping paper as part of our holiday service. This boosts visibility and leaves a strong impression on drivers and pedestrians. The bright designs and quality materials are designed to catch attention and spark curiosity about what’s underneath. Positioned on major roads, these billboards draw potential customers with their appealing look. This strategy represents a significant advancement in outdoor advertising, giving brands a fresh way to stand out. By using current technology and design trends, we aim to improve billboard advertising and establish a new standard in the industry.

After a week, we unwrapped them and the customers discovered the sale campaign underneath. The result: the hype and the excitement just like opening a real gift! The campaign was held throughout all media platforms, including print ads, billboards, digital banners, and landing pages.

The thorough integration of various media ensured that the campaign reached a wide audience while generating curiosity and anticipation. Each element of the campaign reinforced the others, creating a cohesive brand message that resonated with customers. The visual appeal of the print ads and billboards combined with the interactive nature of digital banners engaged viewers at every touchpoint.

This approach not only heightened awareness of the promotion but also fostered a sense of community among participants, as individuals shared their experiences online. The overall feedback highlighted the effectiveness of this strategy in driving both foot traffic and online engagement, making it a notable success for the brand.

Special Pop-Up wrapping stations were built inside and outside Super-pharm stores, which provided complimentary wrapping services for the holiday season. The idea was not only make people consider buying perfumes as gifts but also to help them enjoy beautiful holiday wrapping experience.