The Situation:

The cardiovascular, renal, and metabolic systems are intimately linked, but doctors usually treat them separately. Dysfunction in one system can set off a chain reaction, leading to increased risk of uncontrolled diabetes, heart failure, kidney disease and cardiovascular death. How can we get doctors to think of all three organ systems more holistically?

The Idea:

We created an intriguing visual that likens the need for careful coordination of the cardiovascular, renal and metabolic systems to a team of builders that skillfully balances and maneuvers multiple components. This playful campaign reminds doctors that they can achieve critical harmony amongst the three organ systems by choosing a treatment with multi-organ benefits.