Super-Pharm is recognized as the largest drugstore chain in Israel, hosting approximately 2-3 significant holiday sales each year to encourage customers to purchase perfumes as thoughtful gifts for their loved ones. We firmly believe that each fragrance possesses its own unique emotional signature, evoking a diverse range of feelings such as happiness, surprise, nostalgia, or even sadness. The power of scent can indeed make our hearts race, our heads spin, and our stomachs flutter with delight. In an effort to creatively express these intense emotions, we collaborated with the talented Inbal Pinto and Avshalom Pollak Dance Company in our television advertisement promoting our perfume sales..

Translation:

Headline:"Butterflies in the stomach"

Narration:"Super-Pharm. Already feeling better"

The campaign effectively utilized a comprehensive 360 media platform, showcasing a visual narrative that captures the essence of perfume as a gift—embodying love, joy, and cherished memories. The innovative approach featured a striking sensual visual of a presenter, a first in this context, enhancing the emotional connection with the audience. This was complemented by a clear presentation of a minimum of four different perfumes, each positioned to emphasize the unique attributes they offer. The bold sale price, a requirement from the client, further strengthened the appeal, making the assortment more enticing for potential customers. Overall, the blend of evocative imagery and strategic pricing worked harmoniously to convey the multifaceted nature of gifting perfume..