For this highly anticipated annual baby sale event, Super-Pharm asked us to creatively promote their home brand diapers, but still aimed to stay within the inspirational and vibrant visual language that celebrates dance and art. In response, we developed a unique concept where the diaper takes on the role of a hero, serving as a powerful tool of imagination in the hands of two desperate and caring young parents who are diligently trying to calm their fussy baby. This approach not only showcases the product but also highlights the emotional bond and creativity involved in parenting.

Translation:

Head line: "A story of a diaper."

End Line: "Baby Sale now at Super-Pharm."