THE Alfa Romeo Rorschach Test

This TV spot is promoting the Alfa 159‭ ‬as the object of desire in‭ ‬“Rorschach”‭, ‬a television commercial featuring a series of inkblots‭. ‬
Using the tag line‭, ‬“Live Your Desires”‭, ‬the ad shows each inkblot transforming into visualised hopes and dreams‭.

Translation:

“Live Your Desires. Alfa Romeo 159 now available at 199.00 shekels. Living doesn't mean being alive."

Featured at Lurzer's Archive, Adforum's weekly worldwide Top5, Ads of the world, Stash magazine.